Technologies
Content Management Systems (CMS) for Retail Digital Signage
One platform to publish, schedule and measure content across every screen in your store network.
What is a digital signage CMS?
A digital signage CMS is the software that controls what appears on in-store screens. From one place, retail teams upload content, build playlists and schedule it by store, zone, day or hour, across LED video walls, LCD screens and window displays, without visiting each location.
What a retail digital signage CMS gives you
Central control
Publish and update content across all stores from a single interface.
Dynamic content by store, zone and time
Show different messages by location, area of the store, time of day or campaign period.
Works with every screen
Manage LED screens, LCD screens and double-sided window displays from the same CMS.
Measure and optimise
Combine the CMS with in-store analytics to test content and keep what performs best.
Faster campaign roll-outs
Launch, change or stop campaigns network-wide without manual updates in each store.
Beyond publishing
Measure and optimise content
Publishing is only half of the job. Connected to in-store analytics, the CMS lets you run offline content optimisation and A/B testing to learn which creative, timing and location actually drive attention and sales.
AI-powered content creation
Keeping hundreds of screens fresh requires a steady flow of content. AI-powered content creation helps produce and adapt creatives for every format and location.
How we work
- STEP 1
Consulting
We analyse your stores, goals and existing infrastructure.
- STEP 2
Design
We design the combination of technologies for each location.
- STEP 3
Installation
On-site installation and integration with your systems.
- STEP 4
Content & analytics
We set up the CMS, content and dashboards.
- STEP 5
Support
Own technical support and maintenance.
Solutions
Customer Journey
Understand every step of the shopper journey in-store.
Virtual Sales Assistants
Interactive kiosks, mirrors and assistants for physical stores.
Gondola Endcaps 4.0
Digital, measurable gondola endcaps.
DOOH & Offline Retail Media Analytics
Measure in-store retail media audiences, impressions and attention.
Offline Content Optimization and A/B Testing
A/B test in-store screen content and measure its real impact.
Industries
Fashion & Fast Fashion
Fitting rooms, window displays, RFID and store analytics.
Grocery & Supermarkets
Out-of-stock detection, endcaps, queues and retail media.
FMCG Brands
Measured in-store retail media and trade marketing.
Telecommunications
Queues, reception and interactive kiosks for telecom stores.
Hotels & Hospitality
Hotel digital signage, lobby LED walls, robots and audio.
Restaurants & QSR
Digital menu screens, queue analytics and audio.
Automotive Dealerships
Showroom LED screens, reception and footfall analytics.
Travel Agencies
Shop window displays and content for travel agencies.
Travel Retail & Airports
Airport retail analytics, LED and retail media.
Frequently asked questions
What is the difference between digital signage software and a digital signage CMS?
The terms are often used interchangeably. The CMS is the part of the software used to manage, schedule and distribute content to screens.
Can I schedule content by store and time of day?
Yes. Content can be scheduled by store, zone, day and hour so each screen shows what is relevant at that moment.
Which screens can be managed?
LED screens and video walls, LCD screens and single or double-sided window displays integrated in the project.
Can I measure whether content works?
Yes, by combining the CMS with in-store analytics and offline A/B testing.
Next step
Talk to an expert
Tell us about your stores and what you want to measure or communicate. We'll design the right combination of analytics, screens and content for your points of sale.