Industries
Technology for FMCG Brands
Measure what happens to your brand at the point of sale.
In-store retail media for brands
FMCG brands invest heavily at the point of sale but often lack data on results. In-store retail media analytics measures attention on endcaps and screens, and offline A/B testing compares creatives, giving trade and shopper marketing teams evidence to optimise investment.
Challenges for FMCG brands
Measuring trade marketing
Proving the impact of in-store activity.
Creative effectiveness
Knowing which content works at the shelf.
Availability
Products must be on the shelf when campaigns run.
Solutions
Gondola Endcaps 4.0
Digital, measurable gondola endcaps.
DOOH & Offline Retail Media Analytics
Measure in-store retail media audiences, impressions and attention.
Offline Content Optimization and A/B Testing
A/B test in-store screen content and measure its real impact.
Product Journey
From shelf to checkout: out-of-stock detection and product conversion.
Technologies involved
In-Store Analytics with Computer Vision
Measure footfall, dwell time, queues and conversion in physical stores with computer vision.
AI-Powered Content Creation
AI content creation for digital signage, adapted to every screen and location.
Content Management Systems (CMS)
Manage and schedule content on every in-store screen from one digital signage CMS.
Frequently asked questions
Which solutions fit FMCG brands?
Gondola Endcaps 4.0, DOOH & Retail Media Analytics, offline content A/B testing and Product Journey.
Next step
Talk to an expert
Tell us about your stores and what you want to measure or communicate. We'll design the right combination of analytics, screens and content for your points of sale.