Solutions
Offline Content Optimization and A/B Testing
Bring the logic of digital A/B testing to the screens in your physical stores.
What is offline (in-store) A/B testing?
Offline content A/B testing is the practice of showing different versions of in-store screen content and measuring which one performs better with real shoppers. Computer vision analytics measures attention, dwell time and footfall for each variant, so retailers keep the content that works and stop investing in the content that does not.
What you can test
Creatives
Images, videos, messages and calls to action.
Timing
Time of day, day of week and campaign duration.
Location
Window, entrance, endcap, checkout or feature wall.
Format
LED video wall, LCD screen or double-sided window display.
How it works
1. Content variants
Variants are created (optionally with AI-powered content creation) and scheduled in the digital signage CMS by store, screen and time slot.
2. Audience measurement
In-store analytics with computer vision measures who passes, who looks and how long they stay in front of each screen while each variant plays.
3. Results
Variants are compared on attention, dwell time and, where sales data is connected, on zone or store performance.
4. Optimisation
The winning content is rolled out across the network and the next test begins, turning screens into a continuously improving channel.
How we work
- STEP 1
Consulting
We analyse your stores, goals and existing infrastructure.
- STEP 2
Design
We design the combination of technologies for each location.
- STEP 3
Installation
On-site installation and integration with your systems.
- STEP 4
Content & analytics
We set up the CMS, content and dashboards.
- STEP 5
Support
Own technical support and maintenance.
Related solutions
Technologies involved
Content Management Systems (CMS)
Manage and schedule content on every in-store screen from one digital signage CMS.
In-Store Analytics with Computer Vision
Measure footfall, dwell time, queues and conversion in physical stores with computer vision.
LED Screens
LED video walls, custom-shaped, transparent and flexible LED screens for stores.
Single and Double Side LCD Screens
Digital window displays that face both the street and the store.
AI-Powered Content Creation
AI content creation for digital signage, adapted to every screen and location.
Industries
Frequently asked questions
What is the difference between online and offline A/B testing?
Online tests measure clicks on a website. Offline tests measure real shopper behaviour in front of physical screens using in-store analytics.
Which technologies are involved?
The digital signage CMS to schedule variants, in-store analytics with computer vision to measure them, and the LED or LCD screens that display them.
Which industries benefit the most?
FMCG brands, fashion and grocery retailers, and any business investing in in-store screens or retail media.
Can retail media campaigns be tested too?
Yes. The same approach supports DOOH and offline retail media analytics for brands.
Next step
Talk to an expert
Tell us about your stores and what you want to measure or communicate. We'll design the right combination of analytics, screens and content for your points of sale.