Solutions
People Counting 4.0: AI Footfall Counters for Stores
Go beyond counting entries: understand direction, dwell time and conversion.
What is a footfall counter?
A footfall counter, or people counter, is a sensor or camera that counts how many people enter and leave a space. People Counting 4.0 uses computer vision to add direction, passersby versus entries, dwell time and conversion, turning a simple count into a complete view of store traffic.
From door counters to People Counting 4.0
Entries and exits
Accurate counts of visitors by hour, day and store.
Passersby and capture rate
Measure how many people pass the store front and how many come in.
Dwell time
Understand how long visitors stay.
Conversion
Relate visitors to transactions to calculate store conversion.
Footfall analytics dashboard
Compare stores, periods and campaigns in one place.
Use cases
Stores
Plan staffing by traffic, measure the impact of window displays and campaigns, and benchmark stores.
Malls and outlets
Measure traffic by entrance, floor and zone to support leasing and marketing decisions.
How we work
- STEP 1
Consulting
We analyse your stores, goals and existing infrastructure.
- STEP 2
Design
We design the combination of technologies for each location.
- STEP 3
Installation
On-site installation and integration with your systems.
- STEP 4
Content & analytics
We set up the CMS, content and dashboards.
- STEP 5
Support
Own technical support and maintenance.
Related solutions
Technologies involved
Industries
Fashion & Fast Fashion
Fitting rooms, window displays, RFID and store analytics.
Hotels & Hospitality
Hotel digital signage, lobby LED walls, robots and audio.
Travel Agencies
Shop window displays and content for travel agencies.
Travel Retail & Airports
Airport retail analytics, LED and retail media.
Shopping Centers & Outlets
Footfall analytics, heatmaps and mall digital signage.
Frequently asked questions
What is the difference between a people counter sensor and a footfall camera?
Basic sensors count crossings. Footfall cameras with computer vision also capture direction, passersby and dwell time.
Can I compare footfall between stores?
Yes. The footfall analytics dashboard compares stores, days and hours.
Does it work in shopping centres?
Yes. See Malls and Outlets Traffic Monitoring for centre-wide footfall.
Next step
Talk to an expert
Tell us about your stores and what you want to measure or communicate. We'll design the right combination of analytics, screens and content for your points of sale.