Solutions
DOOH & Offline Retail Media Analytics
Prove the value of in-store screens to brands with audience data.
What is DOOH audience measurement?
DOOH audience measurement quantifies how many people see digital out-of-home screens and how they engage with them. In stores, computer vision measures opportunities to see, attention and dwell time in front of each screen, giving retail media networks and brands reliable data to plan and evaluate campaigns.
What you can measure
Impressions
Audience passing in front of each screen during each campaign.
Attention
Viewers who actually look at the screen and for how long.
Campaign reporting
Reports for brands and retail media networks.
Content performance
Compare creatives with offline A/B testing.
How we work
- STEP 1
Consulting
We analyse your stores, goals and existing infrastructure.
- STEP 2
Design
We design the combination of technologies for each location.
- STEP 3
Installation
On-site installation and integration with your systems.
- STEP 4
Content & analytics
We set up the CMS, content and dashboards.
- STEP 5
Support
Own technical support and maintenance.
Related solutions
Technologies involved
In-Store Analytics with Computer Vision
Measure footfall, dwell time, queues and conversion in physical stores with computer vision.
Content Management Systems (CMS)
Manage and schedule content on every in-store screen from one digital signage CMS.
LED Screens
LED video walls, custom-shaped, transparent and flexible LED screens for stores.
Single and Double Side LCD Screens
Digital window displays that face both the street and the store.
Industries
Frequently asked questions
What is offline retail media?
Advertising sold by retailers to brands on physical in-store channels such as screens, endcaps and windows.
Which technologies are used?
In-store analytics with computer vision, the digital signage CMS, and LED and LCD screens.
Who uses DOOH analytics?
Retail media networks, FMCG brands, grocery retailers and shopping centres.
Next step
Talk to an expert
Tell us about your stores and what you want to measure or communicate. We'll design the right combination of analytics, screens and content for your points of sale.