Solutions
Gondola Endcaps 4.0: Digital, Measurable Endcaps
Turn endcaps into a measurable retail media space.
What is a digital gondola endcap?
A digital gondola endcap combines the end of an aisle display with screens and in-store analytics. It shows dynamic promotional content and measures how many shoppers pass, stop and engage, giving retailers and brands data on the performance of each promotion.
What it helps you improve
Dynamic promotions
Change content by time, campaign or store.
Measured attention
Know how many shoppers stop at each endcap.
Retail media value
Data to sell and justify endcap space to brands.
How we work
- STEP 1
Consulting
We analyse your stores, goals and existing infrastructure.
- STEP 2
Design
We design the combination of technologies for each location.
- STEP 3
Installation
On-site installation and integration with your systems.
- STEP 4
Content & analytics
We set up the CMS, content and dashboards.
- STEP 5
Support
Own technical support and maintenance.
Related solutions
Technologies involved
LED Screens
LED video walls, custom-shaped, transparent and flexible LED screens for stores.
Single and Double Side LCD Screens
Digital window displays that face both the street and the store.
Content Management Systems (CMS)
Manage and schedule content on every in-store screen from one digital signage CMS.
In-Store Analytics with Computer Vision
Measure footfall, dwell time, queues and conversion in physical stores with computer vision.
Industries
Frequently asked questions
Which screens are used on endcaps?
LED or LCD screens, managed through the digital signage CMS.
Can endcap content be A/B tested?
Yes, through offline content optimisation and A/B testing.
Next step
Talk to an expert
Tell us about your stores and what you want to measure or communicate. We'll design the right combination of analytics, screens and content for your points of sale.